TY - SER AU - Heathcote, Victoria. TI - Malefyt, Timothy Dewaal & Brian Moeran (eds). Advertising cultures. xiii, 220 pp., figs, illus., bibliogrs. Oxford, New York : : Berg Publishers, 2003. L.45.00 (cloth), L.14.99 (paper) T2 - The Journal of the Royal Antropological Institute. Incorporating Man ; PY - 2005/// CY - Norwich-ENK : PB - Page Bros, N1 - Book reviews; General ER -