In 1994, the cognitive scientist Stevan Harnad pub-wire way that the movem lished his 'Subversive proposal' at the Network Services Conference in London. In his proposal, Harnad high- lighted the 'Faustian bargain' that academics had made with publishers 'to allow a price-tag to be erected as a bar- rier between their work and its (tiny) intended readership because that was the only way to make their work public in the era when paper publication (and its substantial real expenses) were the only way to do so' (Harnad 1994). Arguing that the rise of digital networks had given aca- demics the power to subvert traditional publishing struc- tures, Harnad asserted that it was now possible to take our scholarship to the airwaves, where it always belonged',