000			02388nab a2200325 4500
001			MUSEF-HEM-PPE-091751
003			BO-LP-MUSEF
005			20240408144405.0
008			240408b2019 ja ||||| |||| 00| 0 eng d
040			_aBO-LpMNE
041			_aeng
092			_sE _aSEN-ETH-S/ (100)2019
100	1		_aHussin, Hanafi
245			_aBranding Malaysia as Truly Asia through Gastronomic Representation. _cHanafi Hussin
260			_aOsaka-JP : _bNational Museum Ethnology, _c2019.
300			_apáginas 199-212: _bilustraciones en blanco y negro.
310			_aIrregular
362			_ano. 100 (2019)
490			_aSenri Ethnological Studies ; _vno. 100
520			_aBranding Malaysia as 'Truly Asia' has helped Malaysia present melli harmonious mixing pot of different cultures. As a true symbol of pluralism, the country has gradually established a unique brand asserting thelf the soul of Asia, making it an excellent destination with dynamic gastronomy and thed culture. Gastronomy itself, the art of culinary customs and styles of and eating food, is the Malaysia's secret recipe for becoming lies of king mecca. The country's food culture is indeed popular for its uniqueness. it always been associated with Malay, Chinese, Indian, and other cuisines. Its famous foods, such as nasi lemak, char kway teow, and roti canai, which respectively mirror the country's Malay, Indian, and Chinese cuisines, spearhead the campaign to brand Malaysia as a 'Food Paradise' where people can find and sample a diversity of delectable foods and distinctive palates within a single country. Anchoring identity and culture as part of the branding approach, this paper discusses, based on personal observations and secondary data, how gastronomy, o culinary customs or styles, helps to brand Malaysia as Truly Asia: a multi-cultur society in which all ethnic groups, cultures, and foods co-exist peacefully.
653			_aCULTURA ALIMENTARIA
653			_aTURISMO GASTRONOMICO
653			_aGASTRONOMIA TRADICIONAL
773	0		_0304641 _978068 _aNational Museum of Ethnology _dOsaka-JP : National Museum Ethnology, 2019. _oHEMREV035337 _tSenri Ethnological Studies ; _w(BO-LP-MUSEF)MUSEF-HEM-PPE-091739
810			_aNational Museum of Ethnology Osaka.
850			_aBO-LpMNE
866			_a1
942			_2ddc _cPPE _dCON _j011
999			_c304654